Photo
Head and shoulders, eye contact, neutral background.
The Method
04The LinkedIn profile
You're not looking for a job — the job comes to you. If the profile is right.
One goal: a profile a recruiter can actually reach.
Profile architecture
The five fields that decide everything
These five fields carry 95% of your profile.
Headline
Not a job title — say who you are and who you are for.
About
First person, three paragraphs, with PARI examples.
Experience
Three to four outcome-driven bullets per role.
Skills
Pin the five that matter most — that is enough for endorsements.
Tech Kariyerim webinar, slide 41 — a claim made in the live session, no external source cited.
The headline formula
“What I do · who for · with what result”
A title is not a headline. Three parts, one line, in that order.
What I doWho forWith what result
- Senior Software Engineer
- Product Manager
- UX Designer
- Senior Backend Engineer @ Fintech | I move payment systems into the millisecond range | Go · Kafka · Postgres
- Product Manager | Doubled B2B SaaS activation metrics | Shipped 40+ features
- Senior UX Designer | Conversion-focused design for fintech mobile products | ex-Trendyol, ex-Papara
The tailPut the key technologies and brands at the end — Go · Kafka · Postgres; ex-Trendyol, ex-Papara. That tail is what a keyword search actually matches.
Slide 42 — example headlines shown in the live session; the numbers belong to the example, not to a real profile.
The About section
One page, three paragraphs
The same example used in the live session — first person, natural voice, one number.
linkedin.com/in/example-profile · about
Ayşe Demir
Senior Backend Engineer @ Fintech | I move payment systems into the millisecond range | Go · Kafka · Postgres
ABOUT
For ten years I have been a backend engineer at technology companies. The last four of them in fintech — payments, card transaction pipelines, KYC flows.
Most recently, at Company X, I moved the payment pipeline to Go and cut p99 latency from 820ms to 140ms. I led a team of 6 on the technical side, and 3 of them were promoted to senior.
What I am open to right now: senior engineer / tech lead roles in B2B fintech. My DMs are open — linkedin.com/in/example-profile.
Illustrative example — the person, the company and the numbers are made up.
Rules
Write in the first person, speak naturally. No “results-oriented professional”.
Keywords inside natural language — keyword stuffing weakens the signal.
What each paragraph is for
- Paragraph 1
Who you are, how many years, which vertical.
- Paragraph 2
Your single strongest win, with the number.
- Paragraph 3
What you are looking for now, and how to reach you.
Slide 43 — the example About text from the live session; the persona and the figures are illustrative.
“Being on LinkedIn ≠ being searched for. Keyword, headline, about — all three in the same language.
Keywords and visibility
Recruiters don't stumble across your profile — they search for it.
This is what the query on the other side looks like. Write the profile that answers it.
// LinkedIn Recruiter searches — exampletitle: "senior backend engineer"AND skills: "Go"AND skills: "Kafka"AND industry: FintechAND location: (Remote OR İstanbul)AND yearsOfExperience: 7..15Slide 44 — the example LinkedIn Recruiter query shown in the live session.
Five rules
- Headline + About + Skills — the same 7–10 keywords should appear in all three.
- Pick the right industry tag (Financial Services, SaaS, etc.).
- Keep “Open to work” on — it does not have to be publicly visible.
- Add high-frequency senior terms: “system design”, “mentorship”, “distributed”.
- Write your position in English — for global visibility.
Slide 44 — the keyword rules from the live session.
This week
Rewrite your LinkedIn headline
Rebuild it with the formula.
10 minutes
Slide 53 — one of the three concrete actions from the live session.
Go deeper
Free resources for this chapter
LinkedIn & networking
LinkedIn Profile Optimization
Headline to featured section — make your profile findable and convincing.
Open in Notion (opens in a new tab)LinkedIn & networkingLinkedIn Networking Examples
Real outreach examples that get replies — connection notes, follow-ups and asks.
Open in Notion (opens in a new tab)LinkedIn & networkingNetworking Message Templates (English)
Copy-ready English templates for cold outreach, referral asks and thank-yous.
Open in Notion (opens in a new tab)LinkedIn & networkingNetworking Message Templates (Turkish)
The same battle-tested outreach templates, written natively in Turkish.
Open in Notion (opens in a new tab)tech-kariyerim.com
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